LORIN WILKIE
Visual Merchandising, Project Management, Branding, Styling, Logo Design
Contract and Freelance
BIO
I’m lucky to have had the opportunity to build a career by doing what I love. From a young age I’ve been focused and goal driven. When I had a vision for my professional future, I decided to make it happen. With experience in the academic setting and professional setting, I’ve now set up shop in San Francisco.
I’m thrilled to say that I’ve learned from so many trained professionals in my field, but I know that I still have so much to learn from others in the industry. I’m a hard worker, a team player and excited to see what projects could benefit from my unique skill set. I’d love to chat with you about how we might work together in the future.
![Farmington_-65[1].jpg](https://static.wixstatic.com/media/4af34f_ee8a52e2bd3a4894aa5c7864a6690f1a~mv2.jpg/v1/fill/w_327,h_218,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/4af34f_ee8a52e2bd3a4894aa5c7864a6690f1a~mv2.jpg)
BIO
Extensive professional experience in Visual Merchandising, Project Management, and connecting these endeavors to business metrics and brand identity.
Personal passion for the outdoors, fine art, and calligraphy, which inform the creativity and strategy which define my work.
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PROFESSIONAL EXPERIENCE
2022 - 2023
DISTRICT VISUAL MANAGER, PROJECT MANAGER
TREK BIKES
Helped established bike manufacturing brand expand to direct-owned retail during particularly dynamic time in the cycling industry. Oversaw new stores, acquisitions, refreshes, relocations, and remodels. Connected process with results in projects by building project trackers linked to budgets and metrics, partnered with buyer to create and implement Clearance Center strategy to maintain profitability while offloading dated product. Supported store teams with in-person and digital training, partnering with store leadership on their business plans, and scheduling/facilitating digital visits for physically distant stores.
2017 - 2021
RETAIL VISUAL MANAGER
REI
Developed and oversaw VM program in $38m/year store, led implementation of floorsets and brand displays, coordinated marketwide VM trainings and collaboration among three $59m Utah stores, traveled for projects such as new stores/relocations/remodels, built relationships with HQ directors and buyers to facilitate more effective two-way feedback, created and achieved goals linking merchandising to key business metrics, built roster of skilled merchandisers through internal talent identification, training and development, as well as external recruitment.
2012 - 2017
RETAIL SALES MANAGER, REI ALBUQUERQUE
Hired, trained, and oversaw performance management for teams in each department of $18m/year store, built business plans to drive financials, assisted openings of new stores across the co-op through guest manager roles, led store team with cultural and operational change management, managed payroll as a factor of sales, created business plans to impact financial metrics, and engaged in fostering storewide culture of positive engagement and morale.
ONGOING
FREELANCE
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Retail consulting: space planning, merchandise flow, fixture sourcing
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Photo shoot styling
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Logo design
OTHER QUALIFICATIONS/ AWARDS
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CMAP Certification through Coursera
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REI Anderson Award recipient 2011, nominated 8 additional times